American Furniture Warehouse's New Interior Design Center

The newly opened interior design studio at Riverwalk in Edwards has a familiar name in Colorado but a new design concept. Owner Jake Jabs, whose television commercials are legendary for the slick wildlife creatures that are often on his lap, has his American Furniture Warehouse moving further into the future with his first AFW with cutting-edge technology.

Here, a patron can enjoy the convenience of browsing through thousands of furniture and accessories selections on LG plasma television monitors from the comfort of in-store couches. The LG plasma TV monitors are efficient and represent the future of retail, says store manager and senior designer, Terri Barnes.

According to Barnes, “The most important thing to convey to customers is that we offer products at the best possible market price.” Complementing AMW’s vast inventory of furniture are accessories, TVs, and mattresses.